As an individual, you may feel overwhelmed to the point of inertia
by the scale of the "environmental problem". As a household or
business owner, you have the power to support the status quo or
become part of the growing infrastructure of supply and demand for
services and goods that support the ultimate goal of sustainability.

You can move from simply doing “less bad” toward actually doing
good: from simple steps of recycling or buying organic produce
(“less bad”) to actually assisting the earth in her natural processes
(returning soil rich in nutrients, in the form of compost, back to your
neighborhood, and air and water as clean or cleaner than when it
entered your manufacturing environment*).

Sustainability is not only about energy efficiency, recycling, eco-
friendly living, and waste reduction. It involves a whole host of
interrelated issues from society to culture to economics to ethics.
Because of this, weighing green options is not always
straightforward; how do you compare the energy needed to
transport an otherwise environmentally benign product, with the
dioxin (cancer-causing toxin) released over the life cycle of a sturdy
plastic object that can be reused indefinitely?

The answers to these sometimes complicated questions are not
clear-cut. There is no simple list of products and suppliers that are
perfectly benign to the earth and her inhabitants. Being eco-
conscious, or a good steward of the planet requires constant
assessment and reassessment of processes
and products you use on a daily basis.

Through education and awareness, you can feel
confident you are using all tools available to make the
best decisions possible at this moment in time.

re:Think is your personalized green resource.
Let us help you start your green mission today.

Contact us today for more information:
415-373-7970
info@rethinkyourworld.com

* for more on the concept of "doing good vs being less bad," check out the book
Cradle to Cradle by  William McDonough and Micahel Braungart
© copyright 2009
Suzanne Drake
dba re: Think