
| As an individual, you may feel overwhelmed to the point of inertia by the scale of the "environmental problem". As a household or business owner, you have the power to support the status quo or become part of the growing infrastructure of supply and demand for services and goods that support the ultimate goal of sustainability. You can move from simply doing “less bad” toward actually doing good: from simple steps of recycling or buying organic produce (“less bad”) to actually assisting the earth in her natural processes (returning soil rich in nutrients, in the form of compost, back to your neighborhood, and air and water as clean or cleaner than when it entered your manufacturing environment*). Energy efficiency, recycling, eco-friendly living, and waste reduction is only the tip of the sustainability iceberg. It involves a whole host of interrelated issues from society to culture to economics to ethics. Because of this, weighing green options is not always straightforward, but what you choose - every day - does make a difference. The answers to these sometimes complicated questions are not clear-cut. There is no simple list of products and suppliers that are perfectly benign to the earth and her inhabitants. Being eco- conscious, or a good steward of the planet requires constant assessment and reassessment of processes and products you use on a daily basis. Through education and awareness, you can feel confident you are using all tools available to make the best decisions possible at this moment in time. re:Think is your personalized green resource. Let us help you start your green mission today. Contact us today for more information: 415-373-7970 info@rethinkyourworld.com * for more on the concept of "doing good vs being less bad," check out the book Cradle to Cradle by William McDonough and Micahel Braungart |